Only if distance selling is their main activity. A physical shop with a web shop as a side activity is listed in retail. On request we combine both industries.
SBI G 47.91
Online shops in fashion, electronics, home and garden, food and leisure, and mail-order businesses – for fulfilment and logistics providers, payment and software vendors, marketing agencies and wholesalers.
Our database holds 535,638 records (as of 4 November 2026); they are not yet assigned to an industry, so there are no counts of our own per industry yet. For your request we confirm the scope and data date in advance.
Export of the whole industry: €239 (final price). Selections by province, municipality or your own filters are quoted individually.
Official statistics: 98,255 businesses in the Netherlands according to CBS StatLine, table 81589NED “Bedrijven; bedrijfstak” (reference date 1 October 2026 (provisional), table updated 15 October 2026). SBI 47.91 mail order and online retail: businesses whose main activity is distance selling. Shops with an additional web shop count under their main activity. This is the size of the market, not the size of our database.
The industry is SBI class 47.91, mail order and online retail. CBS counts 98,255 businesses (1 October 2026); 90,745 of them are natural persons, often small online shops run alongside another job.
The Dutch SBI divides online shops into subclasses by product range: clothing (23,670), general range (23,430), home and garden (15,495), other non-food (13,545) and food (8,325). Shops with a web shop as a side activity count under their main activity in retail.
| SBI 2008 | CBS description | For your selection |
|---|---|---|
| 47.911 | Online shops in food | food and drink |
| 47.912 | Online shops in electronics | consumer electronics and computers |
| 47.914 | Online shops in clothing | fashion, shoes, accessories |
| 47.915 | Online shops in home and garden articles | interiors, furniture, garden |
| 47.916 | Online shops in leisure articles | sport, toys, hobby |
| 47.919 | Online shops with a general range | broad online shops and marketplace sellers |
An online shop needs no licence. There are trust marks with public participant lists:
These 15 columns are included.
Most registered online shops are small. For fulfilment or payment services, businesses with their own domain and a legal entity are the most interesting group; so choose a website as a mandatory field and possibly legal entities only. The legal form as a filter is only possible once the source provides that field; the current records have no legal form yet.
An online shop often has no visiting address. The address in the export is the address given by the source; for sole traders this may be a home address that the owner publishes as the business address. The right to object and the Non-Mailing Indicator then apply to advertising mail.
We offer fulfilment for fashion and are looking for online shops in clothing (SBI 47.914) throughout the Netherlands, legal entities with their own website only. How many records are there?
Use cases
Approach online shops by product range with a storage and shipping offer.
Map online shops on their own domain.
Recruit online shops as new buyers for a range.
Estimate the market by product range and region.
Questions
Only if distance selling is their main activity. A physical shop with a web shop as a side activity is listed in retail. On request we combine both industries.
In the SBI, yes. The Dutch SBI has subclasses by product range, such as clothing (47.914) and home and garden (47.915). Selection by subclass is possible where the source states it; the current records have no SBI code yet.
Only with prior consent or to an address the shop has published for such messages. The contact address an online shop must provide by law is not meant for that. See B2B outreach and the Telecommunications Act.
98,255 businesses in the Netherlands according to CBS StatLine, table 81589NED “Bedrijven; bedrijfstak” (reference date 1 October 2026 (provisional), table updated 15 October 2026). SBI 47.91 mail order and online retail: businesses whose main activity is distance selling. Shops with an additional web shop count under their main activity. This is an official statistic, not the size of our dataset.
Format, sources, price and the rules for email and phone (Dutch Telecommunications Act): questions about all industries.